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Morgan Spurlock, Ben Silverman, Brett Ratner, Quentin Tarantino, Noam Chomsky ... see more see more... , Ralph Nader , Brian Steinberg , Robert Weisman , Donald Trump

Director Morgan Spurlock (Super Size Me, 30 Days) examines the increased proliferation of branding in every aspect of our lives while attempting to persuade big-name brands to sponsor his irreverent e... read more read more...xposé. Companies love to push their products, and it seems like everywhere we go, someone is trying to sell us something. But have you ever wondered what goes on behind closed doors at some of the biggest advertising agencies in the world? In this eye-opening documentary, viewers follow Spurlock as he convinces a variety of high-profile sponsors to let him pitch their products as "The Greatest," while still maintaining complete control over his creative vision -- an arrangement that's become increasingly rare in the high-stakes entertainment industry. ~ Jason Buchanan, Rovi

Flixster Users

65% liked it

11,901 ratings

Critics

73% liked it

124 critics

PG-13, 1 hr. 28 min.

Directed by: Morgan Spurlock

Release Date: April 22, 2011

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DVD Release Date: August 23, 2011

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Stats: 598 reviews

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Flixster Reviews (598)


  • January 6, 2012
    Ralph Nader: You can satirize and spoof yourself out of your objective. Out of this film may come a transformed, commercialized, corporatized Morgan Spurlock. And you'll never be able to shake that identity. That's your peril. That's your challenge.
  • November 13, 2011
    Very interesting if you're interested in the subject, but it's more "calls attention to the issue" than "explores it in depth"
  • October 21, 2011
    Morgan Spurlock: Where should I be able to go; where I don't see any bit of advertising?
    Ralph Nader: To sleep.

    "He's not selling out, he's buying in."

    I'm a big fan of Morgan Spurlock. I have loved everything I've seen from him; from Super Size Me to his show 30 Days. He alway... read mores has interesting ideas, which combined with his presence and personality, always make for a fun experience. POM Wonderful Presents: The Greatest Movie Ever Sold may be his most interesting and brilliant ideas. I love it. A movie about advertising and product placement, that is completely funded by advertising and product. 

    There are a shit load of products used in the film. It uses commercials and clips from movies to show how product placement is done. Spurlock goes around presenting his ideas to different companies and when they say they're in; he makes a point to advertise their products. He goes as far as to put some commercials for the products in the film. Everything works and entertains. He shows the ins and outs of product placement incredibly well. 

    Spurlock talks to filmmakers about their experiences with big companies. He speaks with musicians about their songs being used in advertisements. He gets Ok Go to create a song for the film. There's nothing he really leaves untouched. He gets an air line, a drink, a shampoo, a shoe company, a clothing company and a deodorant; all of which are advertised throughout the movie in cool little ways. Every piece of information the film gives is really interesting. 

    He goes through the whole process from pitching the idea, to getting commercial spots on education television. He gets famous poster creators to design his posters. It's all just spot on.

    And POM, I must say; your choice to back the film was a good one because now, I just really want to try POM.
  • October 18, 2011
    I've got to say, this is definitely the most interesting and entertaining Morgan Spurlock documentary that I've seen. A documentary about the making of a documentary about advertising and completely funded by advertising. It's not nearly as confusing as it sounds, which you'll se... read moree if you watch it. Which you should definitely do, if you're in the mood for an amusing doc.
  • September 23, 2011
    Spurlock continues being a stunt-documentarian. He takes an important issue and boils it down to something easy to comprehend and entertaining. He is far more concerned with holding the audiences attention than educating or asking them to think. It's a one joke movie, but an ente... read morertaining one. Like always he touches on genuinely fascinating ideas but doesn't explore them. I was very interested in the city with no advertising, but the section was too short. The conversations with filmmakers are rather interesting, as are their stories, but again Spurlock seems scared to really offend anyone. It was funny to see companies more interested in slamming the competition than making something funny and informative. A good easy watch, but shouldn't be watched for educational purposes.
  • September 15, 2011
    A very clever documentary with the always entertaining Morgan Spurlock. The reality of brands constantly selling you something where ever you go is quite shocking. Having a documentary about advertising completely paid for by advertising is perhaps genius. I believe that Spurlock... read more's creative integrity was not in fact ruined by the advertising, but well kept by the approach and insight he provides.
  • September 13, 2011
    Clever concept, and a very entertaining documentary on the unabashed nature of product placement. Morgan Spurlock has always had a flair for invoking a lot of humor in his films, and I think that's what mainly separates him from the dull, gray and somber mass of lesser documentar... read moreies. Of course I appreciate the "serious" ones too, but when I want something that is a little more cheerful and fun, then Spurlock is the guy to go to. Among many things, it also includes some interesting (albeit very short) interviews with film-makers J.J Abrams, Quentin Tarantino, Peter Berg and Brett Ratner - the latter of whom actually admits that "the game now is how cheap you can make a movie and how much profit can be made". Coming from a hack director like himself though, I can't say I was very surprised. Anyhow, if you enjoyed Spurlock's other movies, then I dare promise that this holds a lot of fun for you as well. It's witty, it's zingy and strikes an essential blow to one of modern society's greatest annoyances. Score one to Morgan Spurlock!
  • August 21, 2011
    Clever idea, interesting enough and Morgan Spurlock is always personable, but was a little disappointed in this as I expected something a little more. I guess because Supersize Me was a rare movie which actually did change my life (I have not bought fast food since I saw it!). ... read moreThis was okay, but nothing life changing, or even that I think I will remember a month from now. Still, Supersize Me was a hard one to beat, so perhaps being a little harsh! Will still be interested to see his next one.
  • August 18, 2011
    "He's not selling out, he's buying in."

    A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.

    REVIEW

    ... read moreHaving taken on the McDonald's diet in "Super Size Me", Morgan Spurlock now turns to advertising. "The Greatest Movie Ever Sold" is a look at product placement, completely funded by product placements. Much of the documentary features Spurlock asking people about how product placement works, as well as inquiring about the ethics of it. The big surprise to me is just how prevalent product placement is (you're going to be hard-pressed to find a Hollywood movie that doesn't feature it).

    Since a lot of the documentary features talking heads -- among them Noam Chomsky and Quentin Tarantino -- it's a little repetitive at times, but it's mostly a good look at the extent to which commercialism saturates our lives. And very funny every step of the way! And remember: always drink POM!
  • fb100000145236770
    August 13, 2011
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    Morgan Spurlock is probably my favorite documentary director. "Super Size Me" and his old FX show "30 Days" were both fantastic. So when I found out he made a new movie about product placement and advertising I knew I had to check it out. Comparing this to his other previous ... read morework isn't really fair, but he has done a lot better. He does a great job at showing how product placement works, how to get products in a movie, and how people are constantly being advertised to. But I think the concept of this movie is a lot better than the execution. It's honestly just not that entertaining. "Super Size Me" is very entertaining because you see him doing nothing but eating McDonalds for 30 days, and what effect it has. Here, you just see him in meetings trying to get advertisers and talking to executives about advertising. Some parts are funny(his built in commercials are great), but overall it's a one watch type of movie. I still think Spurlock is great at what he does, and he is the perfect host/director for documentaries, but I just think he has and will do better in the future.

Critic Reviews


Tom Long
May 20, 2011
Tom Long, Detroit News

Morgan Spurlock has sold his soul to help save yours. Full Review

Guy Dixon
May 6, 2011
Guy Dixon, Globe and Mail

The problem is that the film, despite an attempt to examine the intellectual pollution of pervasive marketing, can't help coming off as one big smirk. Full Review

Peter Howell
May 5, 2011
Peter Howell, Toronto Star

Few could pull off this fan dance as well as Spurlock, who manages to be both the laughing and crying clowns at the same time. Full Review

Roger Moore
May 3, 2011
Roger Moore, Orlando Sentinel

The real public service of "Greatest Movie" is learning how these companies protect themselves in the contracts that Spurlock signs to get them on board. Full Review

Colin Covert
April 28, 2011
Colin Covert, Minneapolis Star Tribune

"Pom Wonderful Presents the Greatest Movie Ever Sold" sounds like an ingenious ploy, using the sponsors' own rope to hang them. Alas, the film never gets its lasso knotted. Full Review

Michael Wilmington
April 28, 2011
Michael Wilmington, Chicago Reader

Funny, informative, and at times outrageously cheeky. Full Review

Peter Rainer
April 23, 2011
Peter Rainer, Christian Science Monitor

The nonstop onslaught of product placements in our lives is, alas, a given. The only novelty here is that Spurlock has hauled the corporate marketeers into an indie movie arena supposedly too pure for... Full Review

Lisa Schwarzbaum
April 22, 2011
Lisa Schwarzbaum, Entertainment Weekly

Always the smooth showman, Spurlock avoids answering his own question: Is he selling out or buying in? Full Review

Stephen Whitty
April 22, 2011
Stephen Whitty, Newark Star-Ledger

Engaging as Spurlock can be, too much of the movie is just scene after scene of him meeting with high-priced consultants to talk about "brand identity" and other euphemisms for shallow sloganeering. Full Review

Joe Morgenstern
April 22, 2011
Joe Morgenstern, Wall Street Journal

An exuberant documentary that demonstrates the all-pervasive influence of modern advertising by satiric example, and with great ingenuity... Full Review

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Facts


    • Morgan Spurlock: The goal of this whole film is transparency. You're going to see the whole thing take place from beginning to end.
    • Ralph Nader: You can satirize and spoof yourself out of your objective. Out of this film may come a transformed, commercialized, corporatized Morgan Spurlock. And you'll never be able to shake that identity. That's your peril. That's your challenge.
    • Morgan Spurlock: Well. Have you got have a pair of these? (holds up a pair of Merrell brand shoes)
    • Ralph Nader: Oh, they're giving you products now? You're going to be completely clothed with their products now.
    • Morgan Spurlock: Absolutely. And this is a fantastic shoe.

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