• Name: Vampira
  • Date of Birth: December 21, 1921
  • Place of Birth: Petsamo, Finland (now Pechenga, Russia)
Mini-bio: Wasp-waisted, exotic Maila Nurmi was perhaps best known under the name of Vampira, the character that she created. She was one of the more startling (albeit marginal) pop culture figures of the 1950s ... read moreand made an indelible mark in movies -- principally in a role that didn't have a word of dialogue. The Finnish-born beauty contest winner and niece of Olympic athlete Paavo Nurmi, Maila Nurmi arrived in Hollywood at the end of the 1940s, crossing paths with Marilyn Monroe (during her pre-stardom days as Norma Jean Baker) in the course of working as a dancer, model, and actress. The turning point in her career came in 1953 when Nurmi attended a masquerade ball in Hollywood in the guise of the ghoul woman from the Charles Addams cartoons (later christened Morticia in the television adaptation). Binding her breasts and painting her body a stark white, she looked like a preserved corpse. Nurmi ended up winning the party's top prize and in the course of the attendant publicity, caught the eye of television producer Hunt Stromberg Jr., the son of the movie producer Hunt Stromberg. His station, KABC-TV, had a late-night horror movie showcase and he offered Nurmi the chance to host it in her ghoul woman guise. The Vampira Show, as it became known, was a campy phenomenon in Los Angeles in 1954-1955 and Nurmi earned a place in pop culture history as the first television horror movie host, a fraternity which later included such figures as John Zacherle and even kid-show host Claude Kirschner. Surrounded by spooky settings, plastic bugs, and other horror film accoutrements, Nurmi delighted audiences with her offbeat humor and sexually provocative persona, which was her own creation. Indeed, with her more sexually suggestive appearance as Vampira, Nurmi became the model for Carolyn Jones' Morticia Addams on The Addams Family, as much as was Addams' own ghoul woman creation, if not more so. She later took the act to television station KHJ in Los Angeles and built up a serious cult following, which included the actor James Dean. A dabbler in the offbeat, Dean initially approached Nurmi because he thought she was seriously involved in mysticism and the occult and only then discovered that it was all an act, although the two remained close friends. Nurmi's Vampira was the subject of coverage in Life magazine and Newsweek, and fan clubs sprang up around her persona. Her break into motion pictures -- though it hardly seemed like anything important at the time -- came about when director Edward D. Wood Jr. approached Nurmi about appearing in a movie he was making called Grave Robbers From Outer Space (later renamed Plan 9 From Outer Space). From an afternoon's work and 200 dollars, Wood got footage of the wasp-waisted Vampira wandering (or perhaps vamping) around a cheesy graveyard set with ex-wrestler Tor Johnson. She didn't have any dialogue and the movie was greeted with indifference and derision when it was finally released, but Nurmi's footage in Plan 9 From Outer Space became her most lasting pop-culture image, reprinted and recreated for decades. The mute portrayal was also her idea, since Nurmi reportedly couldn't abide the dialogue that had been written for her character. None of the Vampira shows from television were preserved and the program disappeared after the mid-'50s in a dispute between Nurmi and her producers (she describes herself as being "blacklisted"}. As an actress, Nurmi has appeared on Broadway in Catherine Was Great and in movies as lab technicians, beat poetesses, and other off-beat roles, but Vampira remains he trademark and signature. Nurmi disappeared from popular culture in the 1960s, although the Morticia Addams character kept the Vampira influence alive well into the middle of the decade and beyond in reruns. In the early '80s, she gained attention in regards to her friendship with James Dean (in the film James Dean: The First American Teenager). She also attempted (unsuccessfully) to sue the actress Cassandra Peterson over the latter's screen persona of Elvira, Mistress of the Dark. Well into her eighties, Nurmi was occasionally rediscovered whenever the work of Edward D. Wood Jr. was reshown and re-evaluated -- particularly after director Tim Burton's 1994 biopic Ed Wood was released. Nurmi was even the subject of a Finnish documentary, 1995's About Death, Sex and Taxes. She also turned up in 1998's little-seen Billy Zane vehicle I Woke Up Early the Day I Died adapted from an unproduced Wood script. ~ Bruce Eder, Rovi
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Replace this image with an actor photoVampira mini-bio: The original glamour ghoul herself, "Vampira," of late night 50s TV, was actually born Maila Syrjäniemi (later changed to the easier surname Nurmi) on December 11, 1921, in Petsamo, Finland. Her uncle was the multiple Olympic medal runner Paavo Nurmi. Maila arrived in the United States with her family as a baby and lived a rather nomadic existence at first as her father was a writer who lectured on temperance.

It was director Howard Hawks, of all people, who discovered Maila while she was performing in Michael Todd's Grand Guignol midnight show "Spook Scandals." Hawks escorted the lovely blonde beauty to Hollywood with the hopes of grooming her into the next Lauren Bacall. Cast in the film version of the Russian novel "Dreadful Hollow," the project was put on hold so many times that Maila walked out of her contract in frustration. She became a cheesecake model and an Earl Carroll dancer for several years in his revues, sharing a chorus line at one time with future burlesque stripper Lili St. Cyr.

Married at the time to child actor-turned-screenwriter Dean Riesner, she came up with the idea of "Vampira" at a masquerade contest where she based her costume on Charles Addams' New Yorker cartoons. Heavily painted up with long fingernails, a mane of raven-colored hair, and slim-waisted black attire, the Morticia gimmick won the best costume award that night...and more. She caught the attention of local TV and was placed under contract to Channel 7 in Hollywood to see if she could encourage late night viewers to stay up and watch its regular programming of cheapjack horror schlock. The macabre madam was a genuine hit (for one season, at least, in 1954-1955), adding a sexy nuance and silly double entendres to her campy horror set. She earned an Emmy nomination in 1954 for "Most Outstanding Female Personality." Fan clubs sprouted up all over the world. She appeared in "Life," "TV Guide" and "Newsweek" magazine articles, and could be seen around and about town and in Las Vegas judging contests and making variety special appearances. Songs were written about the "Queen of Horror." She even appeared with arms outstretched and ghoulishly attired in the worst cinematic turkey of all time, Edward D. Wood Jr.'s Plan 9 from Outer Space (1959), as Bela Lugosi's zombie-like mate, for which she is infamously associated. Lugosi actually was a fan of hers and had always wanted to work with her. Wood shot some footage of her years later as a tribute to Lugosi (he died in 1956 during filming) and added it before the film's release.

By the late 50s, Maila's extended "15 minutes" of fame was over. With her career at stake (pun intended), she stretched things out with haphazard appearances in abysmal movies [The Beat Generation (1959); Sex Kittens Go to College (1960)] before closing the lid permanently on "Vampira." In later years, Maila divorced her writer/husband and became passionately involved in animal protection rights. A painter on the sly, she created some "Vampira" portraits that became a collector's item. Living very modestly in Southern California, she did appear in a tiny gag cameo in the film I Woke Up Early the Day I Died (1998).

Date of Death:
January 10, 2008, Los Angeles, California, USA, (natural causes)

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  • Which Recurring Buffy the Vampire Slayer guest star played Vampira in "Ed Wood"?  Answer »
  • In Ed Wood, Juliet Landau played Loretta King NOT Vampira.  Answer »
  • Who sued Elvira for copying her act?  Answer »

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